The US–Soviet geopolitical rivalry nonetheless continued through the decade, although in a more indirect faction as the two superpowers jockeyed relentlessly for control of smaller countries.
American and Soviet intelligence agencies gave funding, training, and material support to insurgent groups, governments, and armies across the globe, each seeking to gain a geopolitical advantage and install friendly governments.
The Green Revolution of the late 1960s brought about self-sufficiency in food in many developing economies.
At the same time an increasing number of people began to seek urban prosperity over agrarian life.
The period also saw the socioeconomic effect of an ever-increasing number of women entering the non-agrarian economic workforce.
The Iranian revolution also affected global attitudes to and among those of the Muslim faith toward the end of the 1970s.
The term describes a general new attitude of Americans towards atomized individualism and away from communitarianism, in clear contrast with the 1960s.
The United States withdrew its military forces from their previous involvement in the Vietnam War, which had grown enormously unpopular.This consequently saw the duality of transition of diverse interaction across social communities amid increasing information blockade across social class.Other common global ethos of the 1970s world included increasingly flexible and varied gender roles for women in industrialized societies. However, the gender role of men remained as that of a breadwinner.In the United Kingdom, the 1979 elections resulted in the victory of its Conservative leader Margaret Thatcher, the first female British Prime Minister.Industrialized countries, except Japan, experienced an economic recession due to an oil crisis caused by oil embargoes by the Organization of Arab Petroleum Exporting Countries.The global experience of the cultural transition of the 1970s and an experience of a global zeitgeist revealed the interdependence of economies since World War II, in a world increasingly polarized between the United States and the Soviet Union.